Web Tools Weekly

Advertising Plans

The newsletter goes out every Thursday morning (EST).
Here are some general stats, averages are from a recent quarter:

  • Subscribers: 13,250
  • Average open rate: 38.0%
  • Average click rate: 6.3%

Below are the ad options. Feel free to contact me for details on previous campaigns that have run in the newsletter.

CURRENT AVAILABILITY:
Top Ad Combo: March 21, April 4, April 11, April 18
Text Link Combo: Most Thursdays
Middle Image Ad: Most Thursdays
Paid Review: May
Classified Listing: Most Thursdays

Top Ad Combo

$225USD

What you get:

  • Top Wide Image + description
  • Text link ad below the introduction
  • Permanent ad in the archive

View Example

Estimated Unique Clicks: 75 – 125

Buy Now

Paid Product Review

$375USD

What you get:

  • 700–1000 word intro review
  • Screenshots, captions, deep links
  • Permanent review in the archive

View Example

Estimated Unique Clicks: 150 – 300

Buy Now

Middle Image Ad

$75USD

What you get:

  • Image ad after 2nd category
  • Up to 600 characters text + links
  • Permanent ad in the archive

View Example

Estimated Unique Clicks: 40 – 60

Buy Now

Text Link Combo

$50USD

What you get:

  • One text link in category 2
  • One text link in category 3
  • Permanent ads in the archive

View Example

Estimated Unique Clicks: 30 – 50

Buy Now

Classified Listing

$15USD

What you get:

  • Single link and brief description
  • Part of "Commercial Apps..." section
  • Permanent link in the archive

View Example

Estimated Unique Clicks: 15-25


Buy Now

Ad Swap

Free!

What you get:

  • A single ad spot in the newsletter
  • Equal in value to yours

This offer is for newsletters with 3,000 or more subscribers.



Let's Swap

If you have any questions or would like to discuss any of the above plans or pricing, please feel free to use the contact form to get in touch.

Note that click data is compiled from different sources including the various ad networks I use as well as MailChimp's data on unique clicks and total clicks. Some ad networks don't track unique clicks, only total clicks, so the unique clicks are often significantly lower than the total clicks.