Web Tools Weekly

Advertising Plans

The newsletter goes out every Thursday morning (EST).
Here are some general stats:

  • Subscribers: 12,061
  • Average open rate: 34.2%
  • Average click rate: 9.3%

Below are the ad options. This Google Doc has details on ad performance throughout the history of the newsletter.

Top Ad Combo is available for December 2 or any Thursday starting December 16.
Paid Review can be booked any Thursday starting January 21.
Text Link Combo can be booked any Thursday starting October 28.
New! Classified Listing can be booked for any issue.

Top Ad Combo

$225USD

What you get:

  • Image + description ad at the top
  • Top text link below the introduction
  • Text link ad in Tech Productivity (~1,500 subscribers)
  • Permanent ad in the archive

View Example

Average clicks per issue: 140
Unique clicks per issue: 93

Past Top Ad Data

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Text Link Combo

$100USD

What you get:

  • One text link at top of category 2
  • One text link at top of category 3
  • Text link ad in Tech Productivity (~1,500 subscribers)
  • Permanent ad in the archive

View Example

Average clicks per issue: 121
Unique clicks per issue: 74

Past Text Link Ad Data

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Paid Product Review

$325USD

What you get:

  • 500–800 word intro review
  • Screenshots, captions, deep links
  • Text link ad in Tech Productivity (~1,500 subscribers)
  • Permanent review in the archive

View Example

Average clicks per issue: 223
Unique clicks per issue: 170

Past Paid Review Data

Buy Now

Classified Listing

$40USD

What you get:

  • A single link and brief description in one issue
  • Part of a "Commercial Apps & Classifieds" Section
  • Permanent link in the archive

View Example

This will be part of a short list of 4-6 commercial apps that appears near the end of the newsletter. This section won't appear in every issue. Not all apps in the list will be paid classifieds, but the paid ones will have an "ad" tag.

Buy Now

If you have any questions or would like to discuss any of the above plans or pricing, please feel free to use the contact form to get in touch.

Note that click data is compiled from different sources including the various ad networks I use as well as MailChimp's data on unique clicks and total clicks. Some ad networks don't track unique clicks, only total clicks, so the unique clicks are often significantly lower than the total clicks.