Web Tools Weekly

Advertising Plans

The newsletter goes out every Thursday morning (EST).
Here are some general stats:

  • Subscribers: 12,455
  • Average open rate: 34.0%
  • Average click rate: 8.9%

Below are the ad options. This Google Doc has details on ad performance throughout the history of the newsletter.

Top Ad Combo is available Oct. 6, Oct. 20, Nov. 3, Nov. 17, or any Thursday in December.
Text Link Combo is available most Thursdays.
Paid Review is available for October, November, December.
Classified Listing can be booked for most issues.

Top Ad Combo

$275USD

What you get:

  • Image + description ad at the top
  • Top text link below the introduction
  • Permanent ad in the archive

View Example

Average clicks per issue: 140
Unique clicks per issue: 91

Past Top Ad Data

Buy Now

Text Link Combo

$125USD

What you get:

  • One text link at top of category 2
  • One text link at top of category 3
  • Permanent ad in the archive

View Example

Average clicks per issue: 87
Unique clicks per issue: 59

Past Text Link Ad Data

Buy Now

Paid Product Review

$400USD

What you get:

  • 700–1000 word intro review
  • Screenshots, captions, deep links
  • Permanent review in the archive

View Example

Average clicks per issue: 233
Unique clicks per issue: 188

Past Paid Review Data

Buy Now

Classified Listing

$40USD

What you get:

  • A single link and brief description in one issue
  • Part of a "Commercial Apps & Classifieds" Section
  • Permanent link in the archive

View Example

Average Unique clicks per issue: ~25

Buy Now

If you have any questions or would like to discuss any of the above plans or pricing, please feel free to use the contact form to get in touch.

Note that click data is compiled from different sources including the various ad networks I use as well as MailChimp's data on unique clicks and total clicks. Some ad networks don't track unique clicks, only total clicks, so the unique clicks are often significantly lower than the total clicks.