Web Tools Weekly

Advertising Plans

The newsletter goes out every Thursday morning (EST).
Here are some general stats:

  • Subscribers: 12,735
  • Average open rate: 34.0%
  • Average click rate: 8.6%

Below are the ad options. This Google Doc has details on ad performance throughout the history of the newsletter.

Top Ad Combo is available Feb. 2, March 2, March 9, March 16, March 30
Text Link Combo is available most Thursdays in February, March, April.
Paid Review is available in April or later.
Classified Listing is available most Thursdays.

Top Ad Combo

$250USD

What you get:

  • Image + description ad at the top
  • Top text link below the introduction
  • Permanent ad in the archive

View Example

Average clicks per issue: 113
Unique clicks per issue: 82
Unique Ad CTR: 1.98%

First time ads: ~94 unique clicks

Past Top Ad Data

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Text Link Combo

$100USD

What you get:

  • One text link at top of category 2
  • One text link at top of category 3
  • Permanent ad in the archive

View Example

Average clicks per issue: 59
Unique clicks per issue: 49
Unique Ad CTR: 1.15%

First-time ads: ~58 unique clicks

Past Text Link Ad Data

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Paid Product Review

$400USD

What you get:

  • 700–1000 word intro review
  • Screenshots, captions, deep links
  • Permanent review in the archive

View Example

Average clicks per issue: 235
Unique clicks per issue: 188
Unique CTR: 4.6%

Past Paid Review Data

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Classified Listing

$30USD

What you get:

  • A single link and brief description in one issue
  • Part of a "Commercial Apps & Classifieds" Section
  • Permanent link in the archive

View Example

Expected unique clicks: 15-25


Buy Now

Ad Swap

Free!

What you get:

  • A single ad spot in the newsletter
  • Equal in value to yours

This offer is for newsletters. If you have a small newsletter, we can make a deal where my link runs multiple times compared to a single run for yours. It also depends on the location of the ad. Reach out if you're interested.

Buy Now

If you have any questions or would like to discuss any of the above plans or pricing, please feel free to use the contact form to get in touch.

Note that click data is compiled from different sources including the various ad networks I use as well as MailChimp's data on unique clicks and total clicks. Some ad networks don't track unique clicks, only total clicks, so the unique clicks are often significantly lower than the total clicks.