Web Tools Weekly

Advertising Plans

The newsletter goes out every Thursday morning (EST).
Here are some general stats:

  • Subscribers: 12,084
  • Average open rate: 34.1%
  • Average click rate: 9.2%

Below are the ad options. This Google Doc has details on ad performance throughout the history of the newsletter.

Top Ad Combo is available any Thursday starting April 7, 2022.
Text Link Combo can be booked any Thursday starting December 16.
Paid Review can be booked for April, 2022.
New! Classified Listing can be booked for any issue.

Top Ad Combo

$275USD

What you get:

  • Image + description ad at the top
  • Top text link below the introduction
  • Permanent ad in the archive

View Example

Average clicks per issue: 142
Unique clicks per issue: 94

Past Top Ad Data

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Text Link Combo

$125USD

What you get:

  • One text link at top of category 2
  • One text link at top of category 3
  • Permanent ad in the archive

View Example

Average clicks per issue: 114
Unique clicks per issue: 73

Past Text Link Ad Data

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Paid Product Review

$350USD

What you get:

  • 500–800 word intro review
  • Screenshots, captions, deep links
  • Permanent review in the archive

View Example

Average clicks per issue: 247
Unique clicks per issue: 194

Past Paid Review Data

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Classified Listing

$60USD

What you get:

  • A single link and brief description in one issue
  • Part of a "Commercial Apps & Classifieds" Section
  • Permanent link in the archive

View Example

This will be part of a short list of 4-6 commercial apps that appears near the end of the newsletter. This section won't appear in every issue. Not all apps in the list will be paid classifieds, but the paid ones will have an "ad" tag.

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If you have any questions or would like to discuss any of the above plans or pricing, please feel free to use the contact form to get in touch.

Note that click data is compiled from different sources including the various ad networks I use as well as MailChimp's data on unique clicks and total clicks. Some ad networks don't track unique clicks, only total clicks, so the unique clicks are often significantly lower than the total clicks.